A/B first impression test, started 20 Oct
Done · 12 of 12 answers · 1 rejected by the quality check
12 answers: good for spotting what confuses people, too few for exact percentages.
Driftly
Buy & sell locally
Driftly
Sell used stuff to neighbors
Would they download it?
Yes 50% (3) · Maybe 33% (2) · No 17% (1)
Yes 67% (4) · Maybe 17% (1) · No 17% (1)
Version B is ahead (67% against 50% yes), but with 6 and 6 answers that can still be chance. Treat it as a hint.
What people think it does
- A marketplace for selling used things to people nearby (8 of 12)
- A shopping app for local stores or groceries (4 of 12, all on version A)
What it really does
Driftly is a neighborhood marketplace: people list used things in seconds, chat with buyers nearby and meet up to sell.
People partly get itVersion B's subtitle got everyone to second hand selling. On version A, 3 of 6 read "Buy & sell locally" as shopping at local stores.
Top confusions
- "Buy & sell" reads like shopping at local stores, not people selling (3 answers)
- Whether listing is free and how payment works (2 answers)
What Amelia would change
Subtitle: “Sell used stuff to neighbors”
Version B's subtitle made every tester read it as second hand selling.
First screenshot caption: “List it free in 30 seconds”
Two testers asked whether listing costs money.
Every answer
Neighborhood marketplace for used stuff
Version B · Download: No
Noticed: I already use Facebook Marketplace
Classifieds app like Craigslist but nicer
Version A · Download: Yes
App for selling old furniture and stuff to neighbors
Version B · Download: Maybe
Noticed: Does it handle payment?
Some kind of local delivery or grocery shopping app
Version A · Download: No
Noticed: I thought it was groceries
Selling used items nearby
Version B · Download: Yes
Noticed: Is it free to list?