Amelia
An App Store specialist who never clocks out.
Autopilot is on for every app. Amelia keeps an always-on growth plan: a fresh in-app event every month, a header and search image for every language and season, a featuring nomination for every notable update, one A/B test always running, new promotional text every 2 weeks and review replies every week. You spend ten minutes a week approving.
At a glance
Does the work
Writes listings in every language, drafts review replies and prepares tests, all from your own approved copy.
Asks before acting
Autopilot is on by default, so the work is always prepared. You choose how it ships: review everything, or let safe items like promotional text, review replies and What's New ship on their own. Change it any time.
Never touches money on her own
Prices change only on a card you approve, with Undo. Amelia cannot change availability or territories, and cannot raise an ad budget.
Promotional text is empty in 31 languages. I wrote it from your descriptions.
Canada shows US dollar prices. I made a neutral set.
Two 2-star reviews mention slow uploads. Replies are drafted.
The problem
ASO is a weekly job nobody has time for.
Doing App Store optimization properly means an in-app event every month, fresh promotional text, replies to reviews, a test always running, seasonal images and nominations to Apple's editors. For a small team that is a part-time job, so it slips and the page goes stale.
How Amelia handles it, every week
She does the work. You make the call.
- 01Checks
Reads your app every Monday
Events, nominations, tests, header and search images, promotional text, screenshot captions and unanswered reviews.
- 02Drafts
Prepares only what is due
Approval cards in one thread called This week's work. A card is never duplicated while it is still open.
- 03You approve
Ten minutes of decisions
Approve, edit or skip each card. On the default setting nothing changes until you approve.
- 04Ships
Straight to App Store Connect
Approved work ships at once and lands in the ship log with what it replaced.
- 05Measured
The Monday report
Five plain lines on what moved, what shipped and how the audit score changed, by email and in the workspace.
What you get
Everything in Amelia, your AI assistant, in one line each.
Always-on growth plan
Events, promo text, replies, tests, images and nominations on a steady rhythm.
One approval queue
Every waiting card for an app in one place.
You choose what auto-ships
Promotional text, review replies and What's New can ship without asking. Off by default.
Knows your app
A product profile of audiences, features and tone that every draft follows.
Learns as you go
Test results, reviews and competitor moves are added to what she knows.
Chat in the workspace
Ask about your app and get answers from your own data, with changes proposed as cards.
Prepare now
No need to wait for Monday. Prepare this week's work from App settings.
Hard limits
She cannot change availability, territories or ad budgets, and changes a price only on a card you approve.
This week's work
A sample Monday thread for a made-up app. Each line is an approval card. Your own drafts come from your own approved copy.
Amelia
- I prepared this week's work for Driftly. Nothing changes until you approve a card.
- No in-app event is live or planned in the next 30 days.
- 4 recent reviews have no reply.
Cards waiting for you
- Draft in-app event "Spring Clear-out" (2027-04-05 to 2027-04-19)
- Put new promotional text live in 6 languages
- Reply to a 2-star review (DEU)
- Add test to plan: Lead with the map screenshot
- Save nomination draft "Spring Clear-out" (new content) for Apple's editors
Getting started
Three steps. Then it runs every week.
01
Connect once
Amelia works through your App Store Connect key.
02
Approve in one click
Every proposal shows exactly what changes, in which language.
03
Read Monday's report
Five lines on what moved, why, and what Amelia wants to do next.
Questions
Is Amelia a person?
No. Amelia is the AI assistant inside asopilot. Your team stays in control of every change.
Does she write in my voice?
She works from your existing approved copy and keeps your tone. Edit anything before it ships.
When does Amelia prepare the work?
Every Monday, once per app. You can also prepare the week's work early from App settings.
What can ship without my approval?
Only what you switch on: promotional text, review replies, and What's New on your next version. Events, nominations, header and search images and tests always wait for a person.
Can I turn parts of autopilot off?
Yes. Each kind of work has its own switch per app, and autopilot can be turned off for an app entirely.
What will she never do?
Change prices, availability or territories, raise an ad budget or create Search Ads campaigns.
Works with
Header & search images
The new iOS 27 product page header and search results image, prepared per language and season on autopilot.
Featuring nominations
A nomination to Apple's editors for every notable update and every in-app event, drafted on autopilot.
Reviews
New reviews every week, with replies drafted in the reviewer's language.
See what your page is missing.
Paste your App Store or Google Play link for a free audit in seconds, no signup needed. Or look around the demo workspace first.
Or see the demo