Apple Search Ads
Ads that land people on the page that matches their search.
See campaigns, keywords and search terms with real costs per install, and approve Amelia's bid, keyword and negative keyword suggestions inside a maximum cost per install you set.
At a glance
Everything in one view
Campaigns, ad groups, keywords and search terms with spend, installs and cost per install.
Keywords that earn their place
Converting search terms become exact keywords, wasters become negatives, with your approval.
Guardrails you set
No bid can go above your maximum cost per install, and suggestions move bids at most 30% at a time.
- Sell furniturelands on Furniture page$0.94
- Electronicslands on Electronics page$1.57
- Competitor switchlands on Switch page$2.08
The problem
Ad money leaks through search terms nobody reads.
Search Ads accounts drift. Broad keywords pull in searches that never convert, good search terms never become exact keywords, and bids stay where they were set months ago. Checking it properly means exporting reports and doing the maths by hand every week.
How Amelia handles it, every week
She does the work. You make the call.
- 01Checks
Reads campaigns and search terms
Spend, installs and cost per install for campaigns, ad groups, keywords and search terms.
- 02Drafts
Suggests bids and keywords
Bid changes, exact keywords from converting terms, and negatives for terms that waste spend.
- 03You approve
Inside your guardrail
No bid above your max cost per install, and no step bigger than 30% of the current bid.
- 04Ships
Changed in Search Ads
Approved changes go straight to your Search Ads account.
- 05Measured
Undo and compare
Every change is in the ship log and can be reverted. Cost per install shows if it worked.
What you get
Everything in Search Ads, in one line each.
Everything in one view
Campaigns, ad groups, keywords and search terms with cost per install.
Max cost per install
The guardrail. No bid can go above it, by you or by Amelia.
30% steps
Suggested bids move at most 30% at a time.
Promote winners
Search terms that convert become exact keywords.
Block wasters
Terms that spend without installs become negatives.
Undo
Bid and keyword changes can be reverted from the ship log.
Budgets stay yours
No new campaigns, no budget raises, no billing changes.
Key made for you
asopilot creates the key pair. The private half is stored encrypted.
This week's suggestions
Sample suggestions for a made-up app with a max cost per install of $2.50. Your own drafts come from your own approved copy.
Suggestions · need your OK
- Lower bid"buy used sofa" from $2.40 to $1.80. Cost per install $4.10, above your $2.50 max.
- Add exact keyword"sell furniture nearby" at $1.40. 9 installs at $1.20 from broad match.
- Add negative"free classifieds". $140 spent, no installs.
Getting started
Three steps. Then it runs every week.
01
Read-only first
Amelia reports on your current campaigns before changing anything.
02
Set your limit
Your maximum cost per install.
03
Approve changes
Bids and keywords change only when you approve, and every change can be undone.
Questions
Can Amelia change my budget?
No. Budgets stay as you set them in Search Ads, and no bid can exceed your maximum cost per install.
Will Amelia create campaigns?
No. She works inside the campaigns you already have. Creating campaigns, budgets and billing stay with you in Search Ads.
How do I connect Search Ads?
asopilot creates a key pair for you. You add the public key to a Search Ads API user and keep using Search Ads as normal. The private key is encrypted and stays with us.
Can I undo a bid change?
Yes. Bid and keyword changes are logged and can be reverted from the ship log.
Why are some search terms missing?
Apple leaves out search terms with very few impressions in its reports, so they cannot be shown here either.
Works with
See what your page is missing.
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